Scope of Work
After being employed by Newday to set up and nurture an in house creative team to take on their ever growing portfolio of Partners. This was our first proper brief - straight into the fire - with one of their biggest and most prestigious Partners to date. Create Amazon's new credit card a brand identity and subsequent comms for the roll out and launch all in 6 months time. Lots of time you may think but when it takes over 8 weeks just to get a card produced once everything has been signed off it was looking very tight.
So all hands to the pump with me at the helm and small team of designers and creative production partners we managed to do it. There was also a curve ball thrown in, not only all the external comms launch we were also tasked with an internal launch to over 800 NewDay colleagues. However this was the fun bit with our Amazon box people, posters, wall vinyls and and colleague desk drops going down a treat. Lots of blood sweat and tears but a great baptism of fire and all in all a very satisfying project to work on.
NewDay
Creative Director
Creative Direction • Concepts • Art Direction • Design
Creative Director
Creative Direction • Concepts • Art Direction • Design
