Scope of Work
A chance to celebrate pure, unadulterated creativity and show off a bit via the Chip Shop awards. These largely hypothetical campaign ideas are, as usual, not for the faint of heart (with a few exceptions) and in no way affiliated with the brands they purport to represent. A satirical, tongue in cheek look at an actual Just Eat above the line campaign which used song lyrics to
promote their app with pay off lines 'Tap the app' and 'Get that mini-first- pump feeling'. Showing people how easy and how much pleasure they would get from ordering then devouring their chosen takeaway from the app. 
 I took some of the same well know song lyrics and turned the concept completely on its head. Tweaking the pay off lines to 'Tap the fat app' and 'Get that mas-sive-coronary feeling' and the lyrics to more in keeping to what really happens when you keep eating takeaways!  
                                                                                                
BCP
Creative Director 
Creative Direction • Concepts • Art Direction • Design 
   
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