Scope of Work
The ask was to create a fully branded, Blue Dragon shopping bay for the Tesco 12 Cuisines World of Food showcasing Tesco ambition to be the market leaders in world cuisine. It had to be easy for consumers to navigate and exciting and inspirational, yet practical from an execution POV.
It was an unmissable opportunity for Blue Dragon to show case their products and new branding.
So all the stops needed to be pulled out to come up with a show stopping display that would be eye catching to the consumer in a very competitive environment. Ultimately though the creative had to excite and inspire the Tesco Pan Asian Buying Team before it got anywhere near the store.
So all the stops needed to be pulled out to come up with a show stopping display that would be eye catching to the consumer in a very competitive environment. Ultimately though the creative had to excite and inspire the Tesco Pan Asian Buying Team before it got anywhere near the store.
3 concepts were presented based on Blue Dragons new branding territories Authenticity, Inspiration and Ease.
After some tweaking Tesco eventual went with the Ease route and hopefully this will be in the stores soon.
After some tweaking Tesco eventual went with the Ease route and hopefully this will be in the stores soon.
Ourselves
Art Director
Concepts • Art Direction • Visuals
Art Director
Concepts • Art Direction • Visuals
