Scope of Work
Christmas email campaign for Aqua marbles and Fluid to show customers how their credit cards can help them manage their spending in a responsible way during the festive season.
As with all financial marketing these days especially anything to do with responsible lending the legal restraints on the creative can be very restrictive. So tone of voice and visual stand out is key to making the concepts work and getting sign off from the all important legal teams. So with clever use of animated gifs seasonal headlines tailored to the individual brands style and tone of voice the campaign was an over whelming success.
As with all financial marketing these days especially anything to do with responsible lending the legal restraints on the creative can be very restrictive. So tone of voice and visual stand out is key to making the concepts work and getting sign off from the all important legal teams. So with clever use of animated gifs seasonal headlines tailored to the individual brands style and tone of voice the campaign was an over whelming success.
BCP - NewDay
Creative Director
Creative Direction • Concepts • Art Direction • Design • PSD builds
Creative Director
Creative Direction • Concepts • Art Direction • Design • PSD builds
