Scope of Work
A 4 stage acquisition email campaign for marbles loans. A similar brief to the Fluid loans brief but already being an established brand and the offer being at a different time of year, we had to take a different approached. Using animated gifs to compliments the creative concept gave us a much more engaging visual. With response rates smashing previous campaign results and increasing conversion rates by over 20%.
BCP - NewDay
Creative Director
Creative Direction • Concepts • Art Direction • Design • PSD builds
Creative Director
Creative Direction • Concepts • Art Direction • Design • PSD builds
