Scope of Work
Outdoor brand awareness and advertising campaign for a new teeth whitening/pulling product using coconut oil. The Client asked for edgy, head turning creative aimed at a younger customer.
Teeth cleaning 'pulling using coconut oil' was new to me, an ancient Indian folk remedy claimed to whiten your teeth, freshen your breath and greatly improve your oral health. Being a brand new brand aimed at the oral health of 20 - 30 year olds we decided to lean on the dating side of things by using the 'Pulling' pun and combining this with the method of how to teeth pull using the oil. We created an edgy campaign with great standard out and sales uptake the client loved. It certainly turned a few heads on the London underground with the line 'spit don't swallow' getting a few referrals to the ASA but as they say all publicity is good publicity.
Teeth cleaning 'pulling using coconut oil' was new to me, an ancient Indian folk remedy claimed to whiten your teeth, freshen your breath and greatly improve your oral health. Being a brand new brand aimed at the oral health of 20 - 30 year olds we decided to lean on the dating side of things by using the 'Pulling' pun and combining this with the method of how to teeth pull using the oil. We created an edgy campaign with great standard out and sales uptake the client loved. It certainly turned a few heads on the London underground with the line 'spit don't swallow' getting a few referrals to the ASA but as they say all publicity is good publicity.
Leap
Art Director
Concepts • Art Direction • Design
Art Director
Concepts • Art Direction • Design
Scope of Work
Outdoor brand awareness and advertising campaign for a new teeth whitening/pulling product using coconut oil. Client wanted an edgy head turning creative aimed at a younger customer.
Concepts • Art Direction • Design